The New Storytelling

Time: 2:15pm – 3:30pm

Dress it up in whatever digital décor you want, but the fundamental aim of your brand is to share the right words and images in the right sequence with an interested audience in order to impact them. Your digital platforms merely allow you to amplify storytelling behaviors that have existed as long as we have. So — how do you use these fundamentals with our changing tools for our quickly evolving audience that want to get involved in the storytelling process? Meet Jennifer Winberg and Vejay Lalla who will explore the use of storytelling and user-generated content in advertising.


  • Vejay G. Lalla, Partner, Davis & Gilbert
  • Jennifer Winberg, Social Media Strategist, Momentum Worldwide