Sterling Proffer

Director of Platforms
VICE

Sterling ProfferSince joining VICE in 2009, Sterling has worked closely on developing VICE’s media properties, supporting the launch of Motherboard and The Creators Project, then leading the launch of Noisey in March 2011. In 2012, Sterling oversaw the launch of VICE’s YouTube channels; he continues to manage the ongoing strategy. Since launch, the channels have generated over 4MM subscribers and 500MM views. Currently, Sterling focuses on global content distribution across VICE’s channels and the development of VICE’s new news platform.