Director of Programming – Locals, Retransmission & International
As a Director of Programming for Dish Network, Sruta overseas multicultural programming and locals broadcasting for all the satellite paid TV business. Sruta’s responsibility includes international content acquisition, deal negotiations, and programming trends. In addition, she is responsible for the US local station broadcasting agreements, retransmission deals, channel launches and content evaluation. Before taking on the programming role, Sruta held positions in operations, strategy, marketing and business development in several industries including CPG, retail, financial services, biomedical and medical devices. Born and raised in India, Sruta has a biomedical and electrical engineering degree from Case Western Reserve University and has an MBA from Carnegie Mellon University.