Founder of Finch15 and EVP Product Innovation for VivaKi
Saneel Radia launched Finch 15, a VivaKi-incubated innovation firm which helps companies create and launch new products by identifying unique business opportunities based on market dynamics, consumer behavior and a client’s brand equity. By helping clients concept, prototype and launch digital businesses, Finch15 gives mature companies a hands-on understanding of their digital revenue opportunities. It helps clients mitigate the risks by ensuring the brand benefit of the new offering in and of itself justifies the small investment.
Prior to launching Finch15, Saneel ran BBH Labs, the innovation unit of BBH New York. Under his tenure, BBH Labs created a number of successful digital products and platforms, the most recent of which is being spun off as a stand-alone company. As part of his remit, he served as the Head of Innovation for BBH, helping ensure the quality of the agency’s digital and social outputs. He was instrumental in the agency’s recognition as Webby Agency of the
Year in 2012, as well as its creative output on behalf of the Google Chrome brand. Prior to BBH, Saneel was Managing Partner at Denuo.