Content is King: Building Category Leading Content Channels

Time: 2:15pm – 3:30pm

We now live in world where anyone with an Internet connection is a publisher with social platforms allowing for frictionless sharing of information with little curation. The challenge – and opportunity – of rising above the noise and building a category-leading content channel is greater than ever. In this session, executives from category leaders who will speak to the key principles and strategies required to build a definitive content channel and monetize for success.

Panel:

  • Ritu Trivedi, SVP Digital Strategy & Partnerships, MediaVest Worldwide
  • Anurag Harsh, SVP, Ziff Davis, Inc.
  • Sanjay Sharma, EVP Strategy and Business Development, Machinima
  • Samir Sheth, Vice President, Digital Development and Partnerships, Bertelsmann
  • Rick Song, EVP National Digital Sales, Clear Channel Entertainment