Time: 3:40pm – 4:40pm
Building iconic brands requires strategic thinking and creativity, developing the right messages and reaching the right consumer at the right time. Equally challenging is connecting with audiences that have short attention spans and ultimately control the content and marketing messages they receive. This session features thought leaders who will share best practices and key insights on building brands that truly connect with today’s consumers.
- Suresh Nair, EVP, Director of Global Strategic Planning, GREY Group
- Sterling Proffer, Director of Platforms, VICE
- Mohan Renganathan, SVP, Group Director, Digital & Innovation, MediaVest Worldwide
- Nirali Shah, Invention Embassador, Quirky.com