Maitri is an independent marketing consultant currently working in the areas of brand building, customer experience, marketing analytics and market entry strategies. She has wide global experience and her deep understanding of developing markets has been built by living in 3 countries and managing businesses across packaged goods, financial services,food products, e-Business and new media. She is an active practitioner of market research and customer analytics and enjoys working on brand strategy, product innovation, customer journey and business impact projects. Focused on quantifiable results, she possesses the unique combination of mass marketing and micro marketing skills using new media. Maitri spends her free time chasing her kids, doing pottery and ikebana.