Farah Ahmed

Vice President
Personal Care Products Council

The Personal Care Products Council (formerly the Cosmetics Toiletry and Fragrance Association) is comprised of over 600 member companies including L’Oreal, Estee Lauder, Procter & Gamble, Unilever, Johnson & Johnson, and others. Farah develops strategy and represents the industry on issues pertaining to the advertising and marketing of cosmetics in the U.S. and foreign markets. She leads the industry’s Marketing/Advertising, Sunscreen, Skincare, and CSR Committees. In 2009, the Organization for International Standardization appointed Farah Convenor of the Cosmetic Marketing Group.

Farah is a recognized expert in the aforementioned matters and has been interviewed by a number of news sources including The Today Show, New York Times, the Washington Post, Oprah, Allure, Marie Claire, Elle, and other fashion magazines, Politico, WebMD, CBS News, ABC News, Womens Wear Daily, and several cosmetic industry trade publications. In 2010, Korn/Ferry International name Farah as one of the top 25 Most Influential South Asian Women in Marketing, Media, and Entertainment. Farah is a graduate of the University of Virginia, School of Law. She is also a Co-Founder and Board Member of SAMMA.