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Founding Members

Co-Founder & Principal, 212 Media

Co-Founder, Phenomenon and CEO/Founder Shah&Partners

Vice President, Personal Care Products Council

Vice President, Legal & Business Affairs, AMC Network Entertainment LLC.

Senior Vice President, Television & Marketing, TVG Network

SAMMA Chairs

Radha Mehta
Conference Co-Chair

Virgilia Kaur
Conference Co-Chair

Sarah Khan
Conference Assistant Chair

Radha Mehta is the lead singer & songwriter of Renaiszance, a voting member for the Grammys, a Board Member for The Recording Academy, and frequently opens NBA games with the National Anthem.  More…

Virgilia Kaur is the author of the upcoming book “An Immigrant’s Guide To Making It In America,” and a Global Product Manager at WeightWatchers.com.  More…

Idea girl, production junkie and digital guru at MTV International, Sarah Khan is an urban wannabe, coffee loving event planner who resides in New York City. She frequently volunteers her time serving on boards of several community projects and organizations within Media and Entertainment.  More…

Atul Prashar
Speakers Co-Chair

Ravé Mehta
Speakers Co-Chair

Sandeep Vardhan
Sponsorship Chair

Tech guru, hedge fund analyst, Sony Records and Television music producer and entrepreneur Atul Prashar is founding partner of NYC based KMH Investment Group.  More…

Ravé Mehta is CEO of Helios Entertainment. Ravé is also the author of THE INVENTOR, a music producer for Renaiszance, and a voting member for the Grammys.  More…

A technology business veteran with deep engineering expertise, Sandeep Vardhan has built Kalpesh Wireless into a market leader in municipal and private WiFi networks and tailor-made web and mobile applications.  More…

Arpen Thandi
Partnerships & Media Outreach Chair

Jitin Hingorani
Press Chair

Vijay Setlur
Canada Outreach Chair

Arpen Thandi is an innovative brand marketing consultant with a specialization in startups in North America. Arpen is also deeply involved in the South Asian community and is currently the Media Chair for the Canada-India Education Society (CIES).  More…

Jitin Hingorani formed JINGO Media in 2010 as a boutique arts/entertainment/fashion/finance PR company focused on garnering mainstream press for South Asians. Jitin has also been the Manhattan entertainment reporter for Asian Variety Show (AVS) for the past four years. He has interviewed every major Bollywood star and covered several film/fashion events.  More…

Vijay Setlur is an Adjunct Marketing Professor at Schulich School of Business-York University and Ryerson University in Toronto. Passionate about the sports industry, Vijay is on the Education Committee of the Sponsorship Marketing Council of Canada and the Soccer Organizing Committee of the Toronto 2015 Pan-Parapan American Games.  More…

Rahul Pruthi
Registration Chair

Lakshmi Reddy
Social Media Chair

Ravi Thakkar
A/V & Video Production Chair

Rahul Pruthi is a mutli-cultural marketer and founder of Student Care Abroad – which specializes in providing customized transition and career services for international students coming to the U.S. for higher education. He also does product and marketing for technology products for companies in US and India.  More…

Lakshmi Reddy is a seasoned marketer that has lead national campaigns for iconic brands including American Express& Chapstick. In a hope to ignite the modern South Asian American community, she recently launched saffluence.com.  More…

Ravi Thakkar is currently a Video Producer at Ralph & Co. a digital marketing agency that focuses on interactive experiences for various TV networks such as USA, AMC, and Showtime. He specializes in storytelling using video as the medium.  More…

Maitri Kumar
Creative & Marketing Chair

Palvi Gulati Verma
Membership Acquisition Chair

Niti Shah
Los Angeles Outreach Chair

Maitri Kumar is an independent marketing consultant currently working in the areas of brand building, customer experience, marketing analytics and market entry strategies. She has wide global experience and her deep understanding of developing markets has been built by living in 3 countries.  More…

Palvi Gulati Verma is a product and digital marketing manager at ProSight Specialty Insurance, an insurance company focused on service niche industries like Entertainment, Media, Live Events, etc. Palvi moved to US in 2005 and has been working in marketing since.  More…

Niti Shah has career coaching & client relationship expertise in Entertainment & Media, Higher Education and Consulting Services. Her previous roles include Director level roles with NYU Stern & USC Marshall and with marketing positions with Fox Home Entertainment & Warner Bros.  More…


Kuber Bhalla
Digital Media Chair




SAMMA Volunteers