ABOUT SAMMA MISSION AND HISTORY
What is SAMMA?
Welcome to SAMMA — South Asians in Media, Marketing & Entertainment Association — the first and largest professional association of South Asian executives, professionals and thought leaders in the worlds of media, entertainment and marketing. In addition to networking this growing industry of South Asian media professionals, SAMMA has become a leading voice for South Asian professionals and an industry resource for all things South Asian in the U.S.
SAMMA’s primary focus is to to build industry awareness for the contributions and value of South Asians in the media, marketing and entertainment industries; promote South Asian diversity in communications; network the growing number of South Asians; and with the US industry at-large, fuel and support the growing interest in India and South Asian culture — from the growing interest in Bollywood to media interest in the Indian consumer market and entertainment. SAMMA’s goals are to drive networking, business development, career development, idea-sharing and generate “buzz” for South Asians in media and marketing. Started in New York City, SAMMA members and leaders span the U.S. with a growing footprint across borders into Toronto, Mumbai and London.
Founded in 2006, SAMMA has grown into North America’s leading networking, professional development, and advocacy organization in the fields of media, entertainment and marketing with a focus on people, issues, trends related to South Asia. Our members are senior executives, successful entrepreneurs, rising stars and thought leaders in the industry.
Started in New York City, SAMMA members and leaders span the U.S. with a growing footprint across borders into Canada, India and the United Kingdom
Today, SAMMA is at the epicenter of the skyrocketing influence of South Asians across television and film, branding and advertising, music, fashion, sports, digital and social media, technology, and more — and is widely recognized for its engaging panel events, mentor program, and renowned annual SAMMA Summit.